Strengthening Presence in Asia Markets
Main battery supplies developer and producer Nexeon Restricted is increasing its presence in the important thing Asian market by opening an workplace in South Korea. It additionally strengthened its industrial staff by appointing a Head of Asia Enterprise Improvement.
The brand new workplace will probably be primarily based in Seoul’s Gangnam district, making it a great location for entry to main automotive and shopper electronics suppliers, the corporate’s foremost utility markets. The Seoul workplace enhances the workplace and improvement facility primarily based in Yokohama, Japan, which opened in 2016.
Michael Choi joins Nexeon as Head of Asia Enterprise Improvement, with a background within the lithium-ion battery business and the automotive sector. Michael is answerable for advertising and marketing and enterprise improvement in Asia the place main producers are making strides by adopting new applied sciences akin to silicon anodes for rechargeable batteries.
Earlier than becoming a member of Nexeon, he was the Gross sales Director of Korea and Southeast Asia at Imerys Graphite & Carbon, creating a big development within the lithium-Ion enterprise by creating long-term enterprise relationships and creating provide chain administration.
Previous to this he was the Head of Technique at BMW Group Korea, the place he led the brand new enterprise technique together with electrical mobility to cut back CO2 emissions. He contributed to the profitability and sustainability of the enterprise by launching on-line channels and rising EV gross sales.
Earlier than becoming a member of BMW, he was director of enterprise planning for EV batteries & Power Storage Techniques at Samsung SDI, the place he developed a long-term technique and created new purposes utilizing batteries in lithium-ion. The primary roles have been with IBM and SK Innovation.
Mr Choi holds a level in Chemistry from Korea College, and an MBA from the College of Southern California.
“I’m delighted to welcome Michael to Nexeon at this necessary time in our improvement,” stated Dr Scott Brown, CEO of Nexeon. “His business and regional data will probably be necessary in creating sturdy hyperlinks with present and new prospects within the area.”
“I’ve been conscious of Nexeon’s position within the improvement of silicon anode supplies for a while, so I’m very excited to be a part of the staff”, stated Michael Choi.