Performance marketing is becoming more popular as a way for marketers to measure their advertising campaigns’ success. It used to be that the creative and business teams behind a marketing campaign would create ads and then choose and pay for placements. They hoped to get results. This is where performance marketing comes in. Different forms of performance marketing are rapidly gaining popularity in this results-driven sector.
What is the performance market?
As its name implies, performance marketing is a marketing strategy in which advertisers pay only when they reach a specific result. This means that the marketer and publisher agree to the terms before running the ad. If the publisher is advertising for an app, service or any other product, the marketing company will pay when they meet the requirements. It may be a set number of clicks (or, in the instance of videos, a particular percentage of viewers); in other cases, advertisers don’t pay until customers follow a call for action or install their app in mobile performance marketing cases.
High-performance marketing channels
Performance marketing is all about accountability. You must be able to measure specific actions.
Let’s now look at the top contenders.
- Native advertising
Although this is difficult to swallow, it is essential. They use filters like ad blocking software or filter ads subconsciously. Native advertising can increase click through opportunities on websites where your target market uses content. Native advertising is 10x more common than any other type of online advertising.
The key to native advertising success are:
- High-quality content that offers value
- Smart distribution by the right publishers.
- Sponsored content
Like content discovery, sponsored content is another type of native advertising considered content performance marketing. Sponsored articles are a great way to increase your online visibility by attracting targeted traffic.
Native advertising expert Chad Pollitt writes:
“Sponsored articles have allowed brands to be part of natural conversations within the realm of consumers’ trusted environments-the publications they turn to for news and education regularly.
- Advertising on social media
It is easy to see the advantages of organic reach through social media networks. Agency and media buying professionals are now investing in social networking advertising to help them improve their performance marketing programs. You have clear metrics to measure KPIs, such as clickthrough rates (CTR), cost of click (CPC), or overall ROI. Like all performance marketing efforts, you should establish your goals.
Social advertising has reasonable objectives, including increasing:
- Traffic
- Engagement
- Lead generation
- Sales
- Search engine marketing
The practise of search engine optimization (SEM) is a combination of paid and organic advertising. It aims to increase search engine traffic and visibility. This post will focus on only paid, which can be used as a performance marketing channel. SEM is a powerful marketing channel that allows advertisers to reach customers ready to buy. SEM is built on keywords, and it cannot be easy to choose the right keywords. It’s a good idea to conduct extensive keyword research to help you identify keywords relevant to your brand and likely to be used by potential customers when they search. Keywords with high commercial intent are more likely to be searched for and, therefore, more costly. SEM works based on a real-time auction system. This means that every search query is subject to an auction. Advertisers must first identify keywords and decide how much to pay per click to be eligible for the auction. This process can be complex but is crucial to maximizing your ROI. Word Stream is a market leader in SEM software and provides deep resources to assist with the bidding process.
- Affiliate marketing
Affiliate marketing is a well-established form of performance marketing. A publisher can become an affiliate through a relationship established with an advertiser. This will allow them to generate traffic and sales. Affiliates can send traffic directly to advertisers, and they will receive a commission for completing the agreed-upon action. Affiliate publishers are essentially extensions of your brand, using their website to sell your goods or services to users. An affiliate can be anyone who owns a website. Advertisers can be any online brand, provided they have an ecommerce site or are selling a solution. A network of affiliates that can meet all your requirements for a large base of users and potential cooperation opportunities is essential to success in performance marketing. My Lead is a great choice because of its technical and multilingual support, advanced education system, and many bonuses and promotional codes that will make your brand even more visible.
